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Blog entry by Kate Austin

Australia lags behind in  the driverless cars race

Australia lags behind in the driverless cars race

Driverless cars might seem like something out of a science fiction film set in the distant future, but the reality might be closer than you might think. Autonomous vehicle trials are being conducted in countries all over the world and Australia is no exception. Private companies and government bodies alike are racing to develop the technology that will allow drivers to kick their feet up, watch a film or catch up on some sleep, all while behind the wheel.

But Australia is only ranked 14th out out 20 countries that were analysed in the 2018 international autonomous vehicle readiness index. Each country was assessed in four areas: policy and legislation, technology and innovation, infrastructure and consumer acceptance.

A new survey conducted by Budget Direct Motor Insurance has drilled down into the specifics of Australia’s attitudes and feelings towards autonomous vehicles and just how safe these vehicles will be on Australian roads.

Are Driverless Cars Dangerous?

Over 1000 Australians were surveyed and the results have revealed that over half of Australians think having autonomous cars on public roads is a dangerous idea. With so much still unknown about how these vehicles will work and interact with nonautonomous vehicles on the road, it’s not hard to see where the reluctance is coming from.

57.2% of those surveyed responded that they thought autonomous cars were a dangerous idea. 49.9% of men and 64.1% of women revealed they don’t like the idea of the self-driving cars operating in our transport systems. If implemented, autonomous vehicles won’t be limited to just cars, but also shuttles, trucks and buses. So relying on self-driving technology for all our grounded transporting needs is understandably an intimidating prospect for some and a big change for many different industries.

But the research undertaken by autonomous vehicle companies estimates that they can reduce the number of road fatalities that occur around the world by over one million deaths a year through autonomous vehicle technology.1 With an estimate of around 90% of all road accidents being attributed to human error, autonomous driving would see the end of road deaths that occur as a result of speeding, drink and distracted driving.

Still, only 47.2% of Australians said that they would ride in an autonomous vehicle. Women were more inclined to think autonomous cars posed a serious risk, with only 38.6% of women saying they would ride in one. Men on the other hand, were a little more daring, with 56.4% of male respondents saying they would at least ride in an autonomous vehicle. But that is still over half of the population demonstrating a marked aversion to the concept of self-driving cars.

The numbers decreased again when asked if they would actually purchase an autonomous vehicle. Apple and Google are among the leaders paving the way with developing these self-driving cars, both with advanced trials in progress across the globe. But only 28.3% of Australians said that they would buy an autonomous car from Apple or Google if they became available on the market.

Men were only slightly more likely than women to buy an autonomous car from Apple or Google, with 34.2% of men and only 22.8% of women saying they would purchase a self-driving vehicle from the technology giants. With less than a third of the population actually willing to invest their money in self-driving technology, it’s not hard to see why Australia is ranking so low in the readiness index.

Younger Generations More Likely to Embrace Autonomous Cars

Looking at the survey respondent’s age revealed, unsurprisingly, that it was the younger generations who were more inclined embrace autonomous vehicle technology. They were less inclined than other generations to believe autonomous vehicles posed a threat with only 40% of 18-24 year olds responding that they believed the self-driving vehicles were dangerous.

They were also more willing to try out autonomous vehicles themselves, with 58.5% of 18-24 year olds and 54% of 25-34 year olds stating they would ride in one. They also had the highest percentage of respondents willing to purchase an autonomous vehicle from Apple or Google, with 44.3% of 18-24 years olds saying they would purchase one, closely followed by the 25-34 year olds at 39.5%.

On the other end of the spectrum, older generations demonstrated they were the least likely to accept autonomous vehicles on Australian roads. 62.6% of people aged over 55 believed that rolling out autonomous vehicles was a dangerous idea.

Only 38.1% of people aged 55 and over said they would ride in a self-driving vehicle, supporting the well documented fact that technological advances are usually accepted last by older generations who show a greater reluctance to adopt new technologies.2

Also supporting this assertion is the fact that only 22.6% of 55-64 year olds said they would purchase an autonomous car from Apple or Google while an even smaller percentage of over 65’s said they would buy one at 11.1%.

So will autonomous vehicles be another example of technology that is slowly but surely implemented in society and becomes commonplace? Or will Australia continue to fall behind the rest of the world in the move to make our roads and environment a safer place?

Successful Trials of Autonomous Cars in Australia

Surveys of passenger feedback was conducted for two of the existing trials that took place in Australia in South Perth and Darwin in 2016 and 2017 respectively. 80% of the passengers who rode on the Intellibus driverless shuttle in Perth in 2016 said they would be happy to ride on the shuttle again.3 And 88% of passengers of the driverless shuttle operating on public roads in Darwin were happy with the shuttle’s service.4

Such positive feedback for these autonomous technologies suggest that once people have actually experienced the technology for themselves, much of their initial reluctance and hesitation can be overcome. As more trials are planned to roll out in Australia as soon as later this year, we might start to see a shift in the way Australians feel about autonomous vehicle technologies and the role they will play in our transport systems in years to come.


2 AGE DIFFERENCES IN TECHNOLOGY ADOPTION DECISIONS: IMPLICATIONS FOR A CHANGING WORK FORCE. By: Morris, Michael G., Venkatesh, Viswanath, Personnel Psychology, 00315826, Summer2000, Vol. 53, Issue 2.

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